
As part of the deal inov-8 will educate participants in the importance of wearing the best shoes for off-road running, obstacle racing and functional fitness.
Judgement Day’s first obstacle race takes place on April 26-27 next year within a Ministry of Defence training facility on Salisbury Plain.
The inaugural event will be located on the same facility used by British special forces for specific ‘fighting in built-up areas’ and urban warfare training.
Tall buildings, narrow alleys, rubble and sewage tunnels are part of the permanent course, which resembles streets from a town in the middle of war.
inov-8 founder Wayne Edy, says: “Just like all obstacle course racers, we as a brand push boundaries and stretch limits.
“We are for the committed athlete, a bracket obstacle course racers fall into.
“We pride ourselves on delivering ultra-lightweight footwear with industry leading grip and would recommend our X-Talon and Mudclaw shoes as being perfect for Judgement Day.
“The aggressive outsoles on both the X-Talon and Mudclaw have made them the choice of elite athletes winning races over obstacles, mountains and fells.”
Mark Buller, Judgement Day’s founder and race director, says no course maps or obstacle lists will be published in advance of the event.
He explains: “After speaking to a lot of people at events over the last 18 months, many of them felt the current races weren’t evolving quickly enough and adding a new obstacle here or there just wasn’t challenging them.
“Doing an event like this, where you don’t know what to expect, that’s a real test of strength and character.”
Mark adds: “We spent six months looking for venues that would give people an entirely new experience while still testing them to the limit.
“The course at Salisbury Plain will do that.
“The mental challenge of the course will get to everyone at some point during the event.
“We’re starting a revolution and stand by our ethos to continually evolve.
“No two events will be the same. That, we can guarantee.”
Registration is now open at www.judgement-day.co.uk