inov-8 gets cash injection from private equity investor

Performance sportswear brand inov-8 has received a significant cash injection from ISIS Equity Partners.

Selling to customers in 58 countries across the globe, the brand’s major markets include the US, UK and Europe.

The investment by ISIS, a private equity investor, will support the business with continued expansion into new markets and further develop its track record of ground breaking new product development.

In addition, Mark Advani and Adam Holloway from ISIS will join the inov-8 board.

Both Advani and Holloway, a 2010 English fell running team gold medal winner, previously held board seats at cycling e-tailer Wiggle, which was sold to Bridgepoint in December 2011 in a deal worth £180 million.

Says inov-8 founder Wayne Edy: “The management team and I are delighted to welcome our ISIS partners to the board.

“Their expertise in working with dynamic, rapidly growing young businesses will be invaluable to the management team as we scale up our operations to meet growing international consumer demand.

“Finding an investment partner that understands the opportunities and potential created by new technology and innovative thinking in all areas of the business was crucial to accelerating our growth plans.”

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