INOV8 has launched its most technical training shoe ever. The new F-LITE MAX all-rounder is “built bold” for the next-generation needs of gym and fitness athletes.
It features a new patent-pending TPU heel stabiliser technology that brings greater foot control when lifting heavier weights, a revamped anatomical fit for more natural comfort, as well as improved grip and agility.
INOV8 has designed gym shoes since 2009 when its first-ever F-LITE, the F-LITE 230, was adopted by the US fitness community. Word spread and soon the brand had to scale up production to meet the demand.
Wayne Edy, who founded INOV8 in 2003 and remains at the helm, said: “The new F-LITE MAX blends the very best of our proud F-LITE history with an innovative new fit, designs and technologies. It gives end-users the ultimate combination of performance, comfort and flexibility.
“Gym, fitness and training athletes can lift heavier, run faster and gain an edge in a super versatile shoe that does it all. We truly believe that the F-LITE MAX raises the technical bar in this competitive category.”
It is the tenth new shoe launched by INOV8 in 2024, with other models designed for trail running, fell and mountain running, road running and hiking. This followed a company rebrand at the turn of the year.
It’s available to buy now from INOV8 priced £120 | $150 | €150
