Intersport has appointed Susan Herbert (pictured) as marketing and communication manager.
Herbert was previously in charge of brand direction and strategy at Love Hearts Jewellery, where she was responsible for launching the brand and developing distribution channels, before which she was brand director of adidas and Ellesse Watches.
“We are delighted to welcome Susan to this new, combined post,” says Barry Mellis, Intersport’s general manager.
“Marketing communications is assuming far greater relevance for us as a brand, especially as we work closer with our leading suppliers, such as adidas, Nike and Asics, on nationally-based, promotional initiatives directed more and more towards the consumer.
“Susan brings with her strong managerial experience and sound professional qualifications.
“I believe her appointment will be a great asset to the company as it will also offer a new dimension and greater clarity to our marketing as we look to raise our profile on the high street and continue to stamp our imprint on the industry.”
