INTERSPORT UK has an exclusive ASICS Netball shoe and, in association with England Netball, is promoting the Back to Netball campaign and driving netball consumers into stores.
Each participating INTERSPORT member will receive a PoS package including technical shoe tags, shoe riser and posters featuring the campaign creative.
A promotional leaflet to support sell-through has been sent to England Netball, which will distribute it at all Back to Netball events and will list the stores where the voucher can be redeemed.
The voucher offers customers a free technical t-shirt and 15 per cent off their first purchase of an ASICS netball shoe.
Vouchers have to be redeemed in-store, which will drive customers to their local INTERSPORT store.
This initiative has been supported by a double-page advertorial in the Netball Magazine, in-stores October 2011.
