The retailer has linked up with Join In, which puts would-be volunteers in touch with local sports clubs.
As part of the collaboration, Join In’s network of over 250 local leaders will be matched with their local Intersport store in order to make volunteer resources more accessible to grass roots clubs.
“We are delighted to be working with Intersport, a major sports retailer with a passion for grass roots sport,” Rebecca Birkbeck, CEO of Join In, says.
“Join In was set up in the wake of London 2012 to help sports clubs across the UK recruit the volunteers they need to thrive and grow.
“This partnership signals a step change in our ability to support these clubs, who deliver such value into our communities.”
Tom Foley, general manager of Intersport UK, believes Join In embodies the retailer’s ‘sport to the people’ philosophy.
“Our stores throughout the country actively support their local sports communities and this partnership reinforces those relationships with obvious synergies from both sides,” he says.
“Community sport thrives in the UK and Ireland and this is all thanks to the vast number of volunteers who give up their time to help make this possible, so we couldn’t think of a better partner to be working with.”
