The exclusive brand campaigns all coordinate with the INTERSPORT ‘Expert Advice’ consumer campaign, which began in autumn 2012 with a running focus.
This will continue in the spring with an added fitness focus creative and a point of sale support activation to bring the piece to life in store.
A full PR campaign will support the advertising promotion through running and fitness press in print and on digital platforms, with consumer promotions coordinated with the expert advice message and key exclusive product stories for maximum impact.
