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INTERSPORT named Official Sports Shop of Licensed Products for Euro 2012

UEFA, in association with adidas, has made INTERSPORT the Official Sports Shop of Licensed Products for Euro 2012.

The product package is supported by fantastic POS that features the official tournament logo and creative style, combined with a unique aquamarine colourway using the same tournament graphic styles, which will be seen on all major sponsors such as Coca-Cola.

Being linked to an event with such high visibility gives INTERSPORT great credibility and prestige, as well as a substantial commercial opportunity.

The full package will be presented to UK members at INTERSPORT’s Q1 show at the end of June.

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