INTERSPORT’s Q1 show, which took place at the retailer’s Solihull headquarters on June 29-30, was packed with exclusive brand campaigns and product deals that left members spoilt for choice.
A total of 42 suppliers were in attendance, including adidas, Nike and six ’showcase’ brands, as well as an international INTERSPORT area and own-brands PRO TOUCH, TECNOpro and ENERGETICS.
In addition, the show featured a number of key focus areas, including exclusive campaigns from adidas, ASICS, Puma and Nike, as well as EURO 2012 and London 2012 presentations.
The central INTERSPORT area showcased comprehensive footwear and apparel collections with new exclusive products from adidas, ASICS, Babolat, New Balance, Nike, Puma, Reebok and Salomon.
ASICS hosted a drinks reception for members on the evening of the 29th and took the opportunity to present its new running category called NATURAL.
INTERSPORT will be the exclusive launch partner of ASICS’ GEL-VOLT33 natural running shoe.
“Even with the tough retail environment, the members were positive and good orders were received,” says Tom Foley, INTERSPORT’s general manager.
“The shows are a great opportunity for us to work as a group, where collective and directional buying yields positive results.
“The team are working hard and developing to make the shows a success for suppliers and members alike.”
