With the market becoming increasingly tougher and competitors aggressively expanding, INTERSPORT is further developing brand awareness and credibility besides outstanding products, a sharp brand profile, and motivated and competent sales staff with a passion for sports.
INTERSPORT wants to develop a closer link with consumers who are following major sport events on TV and in the stadiums. Therefore, besides other ongoing involvements such as Euro 2012, IIC has recently entered several important sponsorship engagements from winter 2011 and beyond:
FOOTBALL
• Perimeter signage at selected UEFA EURO 2012 qualification matches.
• Perimeter signage at selected UEFA Europa League matches.
HANDBALL
INTERSPORT has agreed major sponsorship packages with the European Handball Federation (EHF) for men’s and women’s Handball European Championships until 2016.
WINTER SPORTS – MAJOR SPONSORSHIPS
• FIS Alpine Ski World Cup.
• FIS Ski Jumping World Cup.
• Luge World Cup and World Championships.
