INTERSPORT holds quarterly shows at its head office exhibition facility in Solihull and with its key Q3 show, which took place on January 8-10, extended into a second hall to give suppliers and showcase brands attending extra space to present.
The shows are constantly evolving, with a consistently high number of suppliers and members attending each one. The demand for space outstrips supply, so supplier numbers have to be capped. To add to the full house of members, INTERSPORT had a number of prospective members in attendance, as well as guests from the company’s Bern head office and buyers from INTERSPORT Denmark.
The first day of the show started with a member briefing on the eight exclusive product and marketing campaigns on offer in the four key categories of running, football, rugby and fitness – Salomon Trail Running, adidas Core 4 Running, PROTOUCH Run Safe, Polar Smart Coaching, adidas Football, Nike Football, Canterbury Rugby and Reebok Fitness.
adidas brought its new football collection to life in the INTERSPORT area with an interactive Xbox game, samples of the new boot to wear and the highest scorer winning hospitality tickets to a Premier League game.
Gilbert had a great focus on netball and brought three professional netball players to the show for visitors to pit their shooting skills against. A crate of Gilbert netballs was awarded to the person who scored the highest number of goals in a minute.
A dinner for 240 people, co-hosted with Canterbury of New Zealand and their brand ambassador Will Greenwood, was held on the evening of the first day of the show. Greenwood’s after dinner speech went down well as he regaled the audience with stories of rugby tours, players, winning the world cup and some behind the scenes glimpses into the world of rugby.
