International sporting goods retailer Intersport has announced two new partnerships as it continues to create unique relationships with major brands and further strengthen its position as leader in the global sports market.
Adding to its already impressive list of partnerships that include parkrun every weekend, Wigan Athletic FC, Tipperary GAA, Scarlets Rugby and key international events and competitions, Intersport has become the Official Sports Retail Partner of the Vitality Bath Half Marathon 2017 and the Manchester Half Marathon 2016.
The two high profile UK races will work at a local level with Intersport John Moore Sports (Bath) and Intersport DW Sports (Manchester).
This will be the second year of partnership between Intersport John Moore Sports and the Vitality Bath Half Marathon on March 12, 2017, after a highly effective first year campaign.
Since its collaboration with the Vitality Bath Half, one of the most successful city centre road races in the UK, running has proved a key area of growth for John Moore Sports.
With an in-store treadmill for gait analysis and a popular weekly running club (#jmsruncrew), the family-run sports retailer has enjoyed increased footfall to store and greater involvement with the local running community.
The store is also linked with the local parkrun and is prominent on social media.
In a second noteworthy connection, Manchester’s leading sports retail store Intersport DW Sports will be activating Intersport’s partnership with the inaugural Manchester Half Marathon which takes place on October 16, 2016.
The store already operates its own running club (#DWRC) and offers expertise and advice to those competing in the city’s highly anticipated 13.1-mile race.
As a recognised global brand, Intersport’s name lends strong support to a race that is expecting a sell-out field of 12,500 runners for its autumn debut.
Together, these two new partnerships are testament to Intersport’s ongoing commitment to the running community and to its continued pledge to unite with major brands whilst fully supporting its independent sports retailers.
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Both the Vitality Bath Half and Manchester Half Marathon can look at Intersport’s successful parkrun partnership, launched in January 2016, as a great example of the company’s dedication to play an active part in the community and support grassroots sport.
An inspired global phenomenon, Intersport is proud to be one of the main supporting partners helping to keep parkrun free and enabling over 1.5 million runners complete their weekly 5K in a safe and fun environment.
Tom Foley, General Manager of Intersport UK & Ireland, said: “It is exciting for Intersport to be partnering for a second year with the Vitality Bath Half Marathon and with the very first Manchester Half Marathon.
“We are looking forward to being involved in what are set to be two days of huge sporting achievement and incredible atmosphere.
“These partnerships reflect our commitment to provide ‘Sport to the People’ by supporting runners as they work towards their goals and achieve their dreams.
“They also reflect our desire to build solid connections with major brands and events, to maximise opportunities and awareness for our individual retailers and sport in general.”
