INTERSPORT UK has promoted Bridget Marshall-Keith (pictured) to product and brand manager.
Marshall-Keith has spent 21 years in the sports trade, beginning her career at Terry Warner Sports before joining INTERSPORT.
Until recently she held the position of hardware selector working with suppliers to create product ranges for members.
In her new role Marshall-Keith will be overseeing the product team to further develop key supplier relationships and work closely with the marketing team to maximise opportunities for the group.
Tom Foley, INTERSPORT UK general manager, says : “It is very important that we think beyond simply product and discount.
“Where INTERSPORT members have excellent terms with our suppliers, we are also working hard to make sure the right product is placed in the right stores at the right time, supported with the right marketing package.
“I am delighted that Bridget has accepted her new role. She has a passion for the trade and a wealth of experience.”
