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Intersport UK Q3 show opens 2014 with a bang

Intersport has kicked off the year with what it has described as a “busy three-day show” at its UK headquarters in Solihull.

The 45 suppliers presented across the extended exhibition space, bringing their brands and sports categories to life with new products and deals supported with marketing and visual merchandising.

The Intersport area showcased a range of exclusive supplier products and campaigns, as well as the Intersport exclusive brands.

The key focus here was the football room, where the World Cup and BTC exclusives from adidas, Nike, Puma and ProTouch were revealed.

Hosted by adidas, the evening social event on the first day of the show had a Brazilian theme, with a mixture of samba and limbo dancers setting the tone.

With 250 members and suppliers in the room, it was a relaxed affair and included a guest appearance by Everton captain and England international Phil Jagielka.

He shared a personal insight into the build-up for the World Cup, as well as answering a series of questions from the audience.

The night ended with some mildly competitive limbo dancing involving a number of people who will remain anonymous!

“With Intersport UK ending 2013 in double digit growth, the Q3 show opened 2014 with a bang,” Tom Foley, Intersport UK general manager, says.

“The group continues to go from strength to strength working closely with our key brand partners.”

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