New Balance grew its EMEA business by 22 per cent last year as a result of increased investment in new products.
The brand said its running and lifestyle ranges were the primary growth drivers in 2012.
Its ‘Let’s Make Excellent Happen’ advertising campaign has also been credited with attracting younger runners to the brand.
“Against the background of a challenging economy, the brand continues to extend its reach and heighten its popularity among the running community,” says Jon Ram, New Balance’s EMEA managing director.
“A sound investment policy and a sharpened strategic focus have resulted in strong and sustainable growth right across the EMEA region, firing our ambition to become the leading global brand in running.”
New Balance is currently accelerating its store opening programme across mainland Europe.
