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ISBJÖRN of Sweden adopts PrimaLoft’s 100% PCR Recycled Insulation

Premium sustainable outdoor kids-wear brand, ISBJÖRN of Sweden, is one of the first clothing manufacturers to use PrimaLoft’s innovative 100 per cent PCR insulation, made entirely from recycled PET bottles, in its Autumn Winter 2018/19 collection.

The Swedish brand, which has built its 15 year reputation on mixing technical performance with using the most sustainable materials possible, will use PrimaLoft Black Insulation 100 per cent PCR in its range from September 2018.

New products featuring the 100 per cent recycled insulation will include the popular Frost Lightweight Jacket and Jumpsuit, plus the new Stroller Bag, which won a Scandinavian Outdoor Award at the ISPO show in Munich earlier this year.

This latest development further strengthens the partnership between the premium clothing manufacturer and materials science company, which already spans many years.

Maria Frykman Forsberg, founder and CEO of ISBJÖRN of Sweden, said: “As we strive to make our products as sustainable as possible without any impact on technical performance, our collaboration with PrimaLoft is integral to our future ranges, designed to equip the adventurers of tomorrow. As soon as we heard about the new 100 per cent recycled insulation, we had to incorporate it into our collection as soon as possible.”

Jochen Lagemann, Managing Director for PrimaLoft Europe & Asia, added: “As with many of our brand partners, ISBJÖRN of Sweden shares our values of sustainability and product quality and durability. It’s important to pass on these values to a new generation of outdoor enthusiasts.”

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