ISPO MUNICH attracts close to 80,000 people

Nearly 80,000 people made the trip to Munich to visit ISPO this year.

And while attendance was down on 2011, exhibitor levels were up – 2,344 exhibitors from 51 countries were in Munich during January-February, compared to 2,267 last year.

“The strongest increase for the trade show originated in particular from the Russian Federation, the USA, Turkey, Canada and China,” says Klaus Dittrich, chairman and CEO of Messe München International, the organiser of ISPO MUNICH.

“This clearly shows how important ISPO MUNICH is for emerging markets.”

Tom Foley, general manager of INTERSPORT UK and Ireland, added: “ISPO has been and remains the global key event for brands and retailers to meet.

“It is the trend barometer with which the entire sports business community measures advances, ideas and innovations.”

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