ispo Russia reaction

Despite a drop in visitor levels, there was a high degree of exhibitor satisfaction at ispo Russia winter.

Organiser Messe Munchen GmbH said 4,311 trade visitors were at the event, down on the 6,821 that attended in 2006. A total of 250 exhibitors from 21 countries supported the show.

“The second ispo Russia was able to make the latest trends known to many retailers in Eastern Europe and Central Asia and establish contacts to international brands for them,” says Manfred Wutzlhofer, CEO of Messe Munchen GmbH.

“Thanks to numerous orders and the visits of new retailers, we were able to register a very high degree of exhibitor satisfaction in spite of a decline in the number of visitors. Poor weather conditions, the closeness to the Army Day holiday, more Russian sports retailers at ispo winter 07 in Munich, as well as the location of the Crocus Expo Center, are reasons for the decline in visitors, especially from the Moscow region.

“We are going to improve the trade fair concept further, especially with respect to location and trade fair dates.”

ispo Russia summer 07 will take place in Moscow on September 5-8.

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