Jaffa sign with British Gymnastics and World Gymnastics Championships Liverpool 2022

British Gymnastics and the World Gymnastics Championships Liverpool 2022 have today announced leading fruit brand Jaffa as an official sponsor.

The agreement will see Jaffa become an official partner to both British Gymnastics and WGC2022 in a combined sponsorship for the sport. The partnership will aim to promote happier and healthier lifestyles and increased fruit intake, as well as fruit provided to athletes, volunteers, and spectators throughout the World Championships.

Discussing the partnership Stuart Campbell, Championships Director of the World Gymnastics Championships Liverpool 2022, said: “I am extremely pleased to announce Jaffa as an official sponsor for the World Gymnastics Championships in Liverpool next year. Jaffa share our commitment of inspiring healthier and happier lives and we look forward to working closely with them to showcase the value of gymnastics and inspire the nation to be active.”

Nick Horswell, British Gymnastics Head of Commercial, added: “We’re thrilled to be partnering with Jaffa. Jaffa’s fruit is already enjoyed by many families throughout the gymnastics community. We are very excited to be working together over the next few years to raise awareness of the health benefits of eating citrus fruit.”

Jaffa is one of the UK’s leading fruit brands, sold in Tesco stores across the country. On announcing their partnerships, Rachel Hancox said: “We are delighted to be partnering with British Gymnastics and the World Gymnastics Championships Liverpool 2022, and thrilled at the prospect of supporting this exciting sport, and the opportunity to jointly spread our message.

“At Jaffa we are committed to delivering quality fruit to our customers, whilst also encouraging healthy diets and lifestyles amongst children and adults alike. Through the partnerships, we will support the sport’s mission to inspire people to stay active and pursue their passion for gymnastics, whilst sharing plenty of juicy oranges and easy peelers along the way.”

The World Gymnastics Championships Liverpool 2022 will be an Olympic qualifying event for the Paris 2024 games and will be one of the largest international sporting events ever to be held in the city. 550 gymnasts from 75 countries will compete in the global event at the M&S Bank Arena, which will take place from 29 October to 6 November 2022.

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