VF International, a business unit of VF Corporation, has confirmed its JanSport brand is pulling out of Europe from early 2013.
The company said that it will be directing all its strategic resources on the market leading Eastpak brand in Europe instead.
A VF International spokesperson said: “This decision, although difficult, is consistent with our ongoing effort to focus on our most significant growth opportunities.
“JanSport will continue to focus its efforts in the Americas and Asia, where it enjoys a strong position in the market place.
“The brand is distributed across most European countries through either our owned entities or through distributors.
“VF will continue to service customers throughout the year, fulfilling the spring/summer 2013 order book and any replenishment needs.”