JD announced as official sleeve partner of West Ham United

West Ham United has announced a partnership with JD that will see the global sports and fashion retailer become the Club’s Official Sleeve Partner.

The JD logo will feature on the sleeve of all men’s, women’s, and Academy teams from the start of the 2023/24 season.

The partnership with West Ham United serves as a great platform for JD’s ambitious growth plans. Initially trading from a single store in Bury, Greater Manchester, JD now has over 900 stores across 21 countries worldwide, providing an elevated consumer experience across both physical and digital landscapes.

As part of the relationship, JD will promote its brand across the LED perimeter advertising system at London Stadium, as well as delivering marketing campaigns via the Club’s ever-expanding international channels.

West Ham United’s Chief Commercial Officer, Nathan Thompson, said: “We are proud to welcome JD Sports as our Official Sleeve Partner. We share the same values – a desire to be the best in our field, whilst providing exceptional customer experiences for our loyal supporter bases.

“JD’s international presence also provides fantastic opportunities for us to collaborate, starting with the men’s first team’s Summer Tour to Perth, Western Australia, in July. I am excited to see the various initiatives come to life as the partnership progresses and we welcome them as one of our valued partners for the 2023/2024 season.”

JD’s Global Managing Director, Michael Armstrong, added: “We are delighted to announce our partnership with West Ham United. This a very exciting partnership for JD, which supports our store development in Westfield Stratford City, and also enables us to exhibit the JD brand across the Premier League, domestic Cup competitions and in the UEFA Europa League next season. From its recent UEFA Europa Conference League win, to the values of its world-renowned Academy of Football, West Ham United demonstrates all of the traits we look for in a partner and we can’t wait to bring this partnership to life.”

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