JD’s Intu Trafford Centre shop reopens as ‘concept store’

The 9,000 sq ft outlet in Manchester features eight multichannel kiosks, so visitors can browse the entire JD range, and a social media wall, where customers can view the messages and pictures they’ve tweeted about their purchases.

iPad wielding staff are on hand to assist with enquiries from customers, who can use the store’s iBeacon technology to download exclusive store content and shop via the JD app before paying in-store.

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