JJB reports increase in Christmas sales, but overall sales are still on the slide

JJB’s Christmas sales increased five per cent on a like-for-like basis, but the troubled retailer reported a sales dip of 7.8 per cent for the 21 weeks to December 26.

In the first half of the year JJB’s sales fell 17.7 per cent.

Cumulative like-for-like sales for the 47 weeks to December 26 fell by 13.5 per cent.

“Our overall trading has improved in the second half of the financial year and we achieved a Christmas trading performance broadly in line with our expectations in the face of an extremely challenging consumer environment,” says Keith Jones, JJB’s chief executive.

“Looking ahead, the ongoing credit squeeze on consumers and weaker UK employment numbers creates a tough environment.

“We continue to implement our turnaround aware of the importance of the periods of the January sales, European football championships and London Olympics.”

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