World-leading darts business, Target Darts, has partnered with British boxing prospect, Johnny Fisher to launch the brand’s new line of premium products.
Fisher, aka the Romford Bull, helped Target hit the bullseye with ‘The Big Hitters, a boxing themed campaign that celebrates the bold, combative, and dramatically engaging nature of modern darts.
The new product range includes professionally endorsed and limited-edition darts, accessories and technology for some of Target’s most famous players including:
– Current Premier League and World Series of Darts champion Luke ‘The Nuke’ Littler’s ‘G1 Prodigy’ darts, a brand new take on Luke’s current darts created to celebrate the incredible achievements of the 17-year-old in his maiden season.
– 16 times World Champion Phil ‘The Power’ Taylor’s 9Five G11 Darts
– Former World Champion Raymond van Barneveld’s Chrono Darts range
Also available for fans is the chance to pre-order the hotly anticipated Omni, Target’s auto-scoring light ring that takes away the hassle of score counting and allows players of all abilities to focus on the fun of the game.
Target are also announcing Luke Littler cabinet set that recently won the Judge’s Pick for ‘Best gift for Teens’ at the 2024 Christmas Wishlist Awards and Tor, a new dartboard constructed using the finest Madagascan Sisal and latest technology to deliver optimum performance.
Speaking about the campaign, Adam Thompson, Head of Marketing, Target Darts, said: “We wanted to create something that went straight to the heart of the way that our fans and customers experience darts. To our players, darts is more than a sport.
“Whether playing for fun or at an elite level, we believe that there are powerful parallels between the grit of the boxing ring and the precision of the dartboard and working with Johnny for the “The Bigger Hitters” really brought that to life.
“This year’s range is our most eye-catching ever and we are excited to get our new products in the hands of our professional and casual players across the world.”
Fisher, added: “As a boxer, I know all about the importance of precision as much as power and so being part of “The Big Hitters” really hit the mark for me.
“Target is the best at what they do in the darts world and I like working with the best, particularly when it comes to attention to detail and product excellence.
“I’m a big fan of darts and I’m looking forward to using some of the new products to help improve my accuracy on the board.”
Target has been designing and manufacturing high quality darts, dart boards and accessories for professional darts players and the public for 50 years and a full list of the new line of products, can be found at www.targetdarts.co.uk
