The functional fitness specialist has appointed Mark Laws (pictured) to the role.
He has worked in health and fitness for eight years.
Laws has been employed as a strength and conditioning coach by Sheffield United FC, Castleford Tigers and Yorkshire CCC.
He also worked with China’s 2008 Olympic squad and has lectured on athlete development for the International Ice Hockey Federation.
As training academy manager at Jordan Fitness, Laws will be managing a team of trainers delivering workshops and seminars as part of the newly launched Results Based Training system through the REPs accredited Jordan Fitness Academy.
In addition, he will be developing new courses to support product launches and emerging fitness trends within the marketplace.
Laws says: “As the fitness industry continues to evolve, I’ll be helping to ensure Jordan Fitness evolves with it.
“The Jordan Fitness Academy provides relevant and specialist training using our highly skilled and dedicated team of trainers throughout the country, delivering comprehensive, market leading training programmes.”