KEEN Footwear Renews Partnership with Bradshaw Taylor

Rotterdam, KEEN Footwear are delighted to announce the renewal of its long-term partnership with outdoor specialists Bradshaw Taylor.

Effective from January 1st, 2021, Bradshaw Taylor will be KEENs distributor for the United Kingdom and Ireland. Having worked together since 2007, the renewed agreement is a testament to the positive long-term collaborative partnership between the two companies and ensures continued growth and success for KEEN in these territories.

This partnership will bring an even more dynamic relationship between KEEN and Bradshaw Taylor and will contribute to strengthening the position of the Portland-based brand within the UK market. The expansion of this partnership brings multiple benefits and improved service to retail partners and KEEN fans allowing faster delivery, accelerating speed to market and improving stock capacity. This new agile approach will create more stock in the local market and improve wholesale delivery times, ensuring retail partners have the best possible experience and service post Brexit and beyond.

John Jansen, General Manager KEEN EMEA commented: “We share a long and trusted relationship with Bradshaw Taylor having worked together since 2007 and in addition to great successes in the core outdoor market more recently have achieved good results in the outdoor, lifestyle sector. With the imminent Brexit scenario, this is an excellent time to extend our partnership to ensure the continued success and future growth of the brand in the UK.”

Corry Taylor, Founder, CEO & Managing Director Bradshaw Taylor commented: “ I am delighted that we are able to deepen our relationship with this Iconic and fabulous brand. Our thanks go to John Jansen and Rory Fuerst for their continued trust and support for our market, our customers and our UK team”.

The KEEN EMEA Marketing team in Rotterdam will continue to be responsible for the marketing activities within the UK market, with Karen Harmer from Karma Communications continuing to look after PR and Communications. Bradshaw Taylor’s Graeme Campbell remains Sales and Brand Manager for KEEN in UK & Ireland.

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