Online sports retailer Kitbag.com has become the first ever headline retail partner for The Grass Roots Football Show.
The deal includes naming rights to the showcase arena at the event, which takes place at the NEC in Birmingham on May 25-27.
Kitbag.com will be selling a full range of football equipment, boots and balls in the specially designed retail zone.
“Kitbag.com are delighted to be the first ever retail partner of The Grass Roots Football Show,” says Ed Boardman, the company’s commercial director.
“The show has grown and grown in the last few years and the vision for the future of the event is very exciting and something we are very keen to be a part of.
“This is a fantastic opportunity for Kitbag.com to engage with a key target audience.”
Joanna Burns, director of The Grass Roots Football Show, adds: “Following the feedback from our visitors at last year’s show, it was vital for us to secure a major retail partner.
“The partnership with Kitbag.com is a significant signal of our intent to keep improving The Grass Roots Football Show by listening to the people that matter and creating partnerships with high quality brands that we know will deliver for our audience.”
For more information about The Grass Roots Football Show visit www.grassrootsfootball.co.uk
