News leverage exclusive license for Samurai grassroot teamwear in the UK And Ireland have partnered with SAMURAI to leverage the exclusive license for SAMURAI Teamwear in the UK and Ireland, adding to the existing custom sportswear and teamwear apparel offering.

This strategic partnership combines’s extensive distribution network and digital capabilities with SAMURAI’s renowned quality and innovative sportswear designs.

Founded in 1996, SAMURAI has set the standard for many years as the custom apparel solution for rugby, and the sport remains at its core today as the official kit provider to Leicester Tigers RFC, Exeter Chiefs RFC, Cornish Pirates, Doncaster Knights and many other across the whole English Rugby pyramid.

SAMURAI has a strong history in supplying other sports as well such as cricket, and is the official supplier to Derbyshire County Cricket Club. SAMURAI’s authenticity within multisports is endorsed by their presence within education, supplying some of the country’s top sports schools and universities.

Through this partnership, SAMURAI’s Grassroot Teamwear foothold in both rugby and multisports will bolster Kitlocker’s position as one of the biggest suppliers of team kit in the country, adding to its existing 260 rugby, cricket and education customers. has been at the forefront of delivering high-quality, bespoke sports apparel to clubs, schools, universities, and professional teams across the UK for the past 19 years, and SAMURAI’s commitment to quality and innovation aligns with’s vision of providing athletes and teams with the best possible apparel to achieve their goals. was founded in 2005 to easily supply team wear for smaller clubs and teams such as the two founders’ university volleyball squad. Since then, after 19 years of superior customer service and cutting-edge online solutions, it has established itself as one of the most trusted names in the teamwear industry with turnover exceeding £20m.

“We are thrilled to bring SAMURAI Grassroot Teamwear into the family,” said Mike Kent, Co-founder of “This partnership allows us to expand our product offerings and deliver the exceptional quality and design that SAMURAI is known for to our customers across the UK and Ireland.

“This is a huge moment for our business. When we started, we wanted a better solution to provide kit to our university volleyball team. Now, with this move, we are poised to elevate the teamwear experience for even more athletes and sports teams across the country.”

The partnership sees add an established teamwear framework of the SAMURAIi Custom Kit Builder, stock holding, and a vast array of multisports products. This framework will enable to offer an even broader range of customisable sportswear options, ensuring that every team can find the perfect apparel to represent their identity and perform at their best. Customers will benefit from’s user-friendly online platform, which simplifies the process of designing and ordering bespoke teamwear.

“We are excited to partner with in relation to the SAMURAI Grassroot Teamwear offering and we cannot wait to see take this to new heights in the UK and Ireland,” said Stefano Schivo, CEO of SAMURAI. “’s innovative approach and dedication to customer satisfaction make them the ideal partner to continue our legacy of excellence in the grassroot category. Meanwhile, at SAMURAI we will continue to execute on our strategy of becoming the most aspirational rugby inspired apparel brand in the world via our e-commerce led retail offering, elite partnerships and international customers – PUSH FORWARD”

As part of this exciting development, will be unveiling a new line of SAMURAI products available for customisation and purchase in the coming months. Teams and organizations can look forward to a seamless integration of SAMURAI’s high-performance gear with’s exceptional service and support.For more information about the partnership and upcoming product launches, please visit


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