Kooga agrees kit deal with Scarlets

The brand will provide the Welsh regional rugby union team with all its match day playing kit, as well as training clothing collections and other off-field apparel for its PRO12, Rugby Champions Cup and LV= Cup fixtures for the next three years.

“We are delighted to be working with the Scarlets, who have great credibility and similar values to ourselves,” Andrew Ronnie, Kooga managing director, says.

“The club is one of the most recognised, authentic and iconic names in the world of rugby and the relationship is a perfect fit for Kooga with our strong heritage in the sport.”

Kooga, part of JD Sports, will also be responsible for retail operations and have the opportunity to develop relationships with Scarlets’ feeder clubs.

Scarlets general manager Jon Daniels says: “A well respected brand that continues to evolve and adapt to the changing world of rugby, Kooga offers high quality products and we are extremely excited by the new designs and offerings.

“Kooga will bring with them a wealth of experience and by taking over the retail store we will ultimately see an improved offering for our supporters.

“We will also be working alongside Kooga to bring down price points, ensuring better value overall for the region’s support.”

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