Kyocera partners with fitness wear brand Keep Attacking

Kyocera Document Solutions UK has announced a new sponsorship initiative with fitness wear brand Keep Attacking.

Keep Attacking motivates anybody to break out of their comfort zone and reach their fitness goals. The company was founded by former soldier Brian Wood MC, inspired by the adversity he has overcome in his military career and later life. In addition to offering high-quality fitness apparel, its mission is to provide a wide range of styles that look good, fit well, perform well, and are durable.

Keep Attacking also prides itself in being more than just a fitness apparel brand: it hosts a range of intense off-road running events, drawing in fitness enthusiasts and adventure lovers with a passion for pushing boundaries.

This partnership underlines Kyocera’s commitment to promoting active lifestyles and good mental health. This all feeds into the Kyocera Philosophy, which emphasises living a healthy, fulfilling and harmonious life.

Rod Tonna-Barthet, President & Chief Executive Officer at Kyocera Document Solutions UK, said: “With Keep Attacking, we have found a partner with values, ethos, and goals that perfectly align with Kyocera’s. Fitness apparel is just one aspect of Keep Attacking. Moreover, it’s an attitude and a lifestyle, underpinned by Brian Wood’s story of perseverance and will to succeed. Keep Attacking’s emphasis on both physical and mental health really resonated with us when we first began liaising with Brian and his company, so we’re delighted to be on board.”

Brian Wood, CEO at Keep Attacking, said: “Regardless of the goal, we believe that if you keep attacking, anything is possible. Our company is all about helping people to push themselves further in their athletic goals, whether they’re seasoned pros or just starting out on their fitness journeys. Working with Kyocera will enable us to continue inspiring people to embrace healthy lifestyles and make the most of the accompanying physical and mental benefits. With ambitious plans to be one of the top activewear brands, Keep Attacking is on track to be a leading player in the industry.”

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