Laka (, the collective-based insurer of cyclists, has today announced multiple….

Laka (, the collective-based insurer of cyclists, has today announced multiple World and Olympic gold medallist cyclist Elinor Barker, MBE as an ambassador.

Barker, who currently rides for Laka sponsored team Tekkerz, won gold at Rio 2016 in the team pursuit with Team GB alongside Katie Archibald, Laura Kenny and Joanna Rowsell-Shand, having also taken five world titles and gold at the Commonwealth Games in her career. The 2016 champion has recently been named in the squad for the Tokyo Games which take place in July.

Off the track, Barker was voted the 2012 BBC Wales Junior Sportswoman of the Year, received a nomination for 2016 & 2018 BBC Wales Sports Personality of the Year and received an MBE from the Queen in the New Year Honours 2016.

Tobias Taupitz, CEO of Laka commented, “We are incredibly proud to welcome Elinor as an ambassador. As Elinor was an existing customer, our partnership with her was a no brainer for us. She also rides for Tekkerz, who we have been sponsoring since 2019, and we believe Elinor will help us encourage more women and girls to take up cycling”.

He went on to add, “The summer period is a key time for us to educate on the importance of insuring bikes. From our data in the past year, we have seen claims on both bike thefts and damage more than doubled from April to September”.

Elinor Barker adds, “As a cyclist, I’ve experienced bike theft and damage first-hand. Knowing that my bikes are covered for not only training and racing but also for travelling allows me to focus on racing which is so important. The support from Laka is vital and I am also aligned with their desire to encourage more women and girls to take up cycling so look forward to working with them”.

Laka’s collective-based insurance model has revolutionised the traditional cycle insurance market. It provides cyclists with a fairer, collective-driven way of protecting themselves in the event of theft, accident, or injury.

For further information about Laka check out the Laka website at

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