Lakapi Samoa Rugby has taken a step forward to improve performance on the pitch at this year’s Rugby World Cup by announcing Hytro as their Official BFR Training Partner.
The makers of the world’s first BFR (Blood Flow Restriction) wearables will come on board to support coaching staff and players by integrating the training method into their daily routines across all formats, facilitating improved strength and faster recovery proven with BFR.
The three-year deal will see Hytro work closely with the challenger side, who are looking to make a big impact at this year’s Rugby World Cup in France. The full deal will see Hytro integrated as Samoa’s Official Training Partner for both the Men’s and Women’s 15’s and 7’s teams. Along with on the field support, Hytro will also be granted the rights to leverage all appropriate IP throughout the 2023 Rugby World Cup, 2024 Paris Olympics, Women’s 2025 Rugby World Cup and the 2026 Commonwealth Games.
Rich Frost, Chief Marketing Officer, Hytro said: “This exciting partnership couldn’t have come at a more opportune time, as the men’s and women’s Samoa teams have such important global competitions ahead of them. We are delighted to provide our innovative BFR wearables and expertise to the playing squad, but further to this, with so many brand moments to be played out on the field we are relish the chance to use our platform to express their talents, tell their stories, and inspire even more people to get behind Manu Samoa.”
Faleomavaega Vincent Fepuleai, Chief Executive Officer, Lakapi Samoa, added: “We are delighted to join forces with Hytro to elevate our commitment to sports development in Samoa. This collaboration represents a pivotal moment in our journey to provide our athletes with the best possible resources for their success. Through this partnership, we aim to not only enhance their on-field performance but also promote a culture of holistic well-being and resilience.”
Tom Atkinson, Head of Pro Sport, Hytro said: “We are thrilled and honoured to join forces with the Manu Samoa men’s and women’s teams. Their unwavering passion for the sport, rich history, and vibrant culture make us exceedingly proud to be part of their training journey. Being able to bring Hytro’s BFR products to the players and coaches is incredibly exciting, and together we aim to make a lasting impact on their performance.”
The news comes after Hytro continue to expand in rugby, having recently announced their research partnership with Gloucester Rugby to focus on lower limb strength sessions within rugby. Now working with over 60 professional sports teams across the UK and US, the revolutionary BFR company helps to facilitate elite sport clubs by providing their simple and practical solution with Active and Passive BFR. Hytro is currently being used by teams including St Helens RLC, Leeds Rhinos, Catalan Dragons, Bath Rugby, Newcastle Falcons, Newcastle Thunder, Aston Villa FC, Rangers FC, Blackburn Rovers FC, Everton FC, UFC Performance Institute and Alpine Academy.