Called ‘Want It More’, it makes a call to athletes to ‘step up their training efforts and realise ever-greater achievement’.
Focusing on how far athletes across all sports and of all ages will go to reach their goal, the campaign is designed to support ASICS’ global strategy to expand its footprint beyond running and reach a wider, younger audience.
It will also support new product launches across multiple categories, including running, and a new training collection.
Launching today (February 18), Want It More kicks off with an open letter inviting professional and amateur athletes to come together through their shared dedication to achieve a goal at #wantitmore.
This integrated campaign will be published across ASICS social media outlets.
From March 1 and throughout 2016 the Want It More digital platform will aim to inspire the community to stay motivated during workouts via two key components:
• Fitter in :15. A collection of 15-second training optimisation films that reveal different ways to improve your workout.
With tips and challenges from ASICS sponsored athletes, experts, coaches and training influencers, they will live on the ASICS Instagram account (www.instagram.com/asicseurope).
• Train-offs. These are short films in which athletes demonstrate how hard and far they can train and then challenge each other to train-offs all posted to #wantitmore.
As the year progresses, ASICS will shift from sponsored athlete train-offs to challenging the world to try and out-train its elite athletes.
You can view the video here: https://youtu.be/ETyxVQWKPzw