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Leicester City FC delights supporters with new top-flight Fan Club Shop

London-based retail display specialist Kesslers has successfully delivered an exciting and fast-paced refurbishment of the Leicester City F.C. Fan Club Shop at the King Power Stadium in partnership with Newman Scott, an interior fit-out company.

The scope was to support the launch of the 2018/09 adidas-sponsored football kit with a brand new interactive retail space, complete with new zones, a contemporary design – and all completed in a five-week window.

Kesslers was appointed as sub-contractor to engineer and develop the design intent, using its in-house team of specialist engineers, production teams and procurement experts to source specialist materials, manufacture and deliver the retail equipment for the store. The timescales were exceptional and the shopfitting teams worked 24-hours alongside the Kesslers team of Project Managers and Engineers, ensuring that everything was ready to launch with a day of club celebrations on July 2.

The finished shop, which measures 10,000sq ft, welcomes fans with eye-catching displays alongside innovative digital features. The curved digital wall impresses as browsers cross the threshold and are led into an interior that is decorated in a rustic yet industrial style, with an abundance of mesh, repurposed scaffold boards, raw steel and glass. Altogether, a dynamic shopper experience awaits the club’s supporters, retaining some football-inspired elements, such as artifical turf hero spots and oversized football-esque dump bins, which add an element of fun and encourage increased engagement with browsing customers.

The new store sells a full range of club replica kit, athleisure, gifts and souvenirs, as well as providing experiential areas for fans to really get involved in the brand.

Daniel Astarita, Sales & Marketing Director at Kesslers, said: “This was an incredibly exciting project to be involved in, and gave us the opportunity to demonstrate the breadth of skills and the quality of our in-house team. In order to meet the very tight turnaround time, we split the equipment into three packages and allocated specialist designers to each – working with all hands on deck and a daily presence on site to ensure the project was completed on time.”

Kesslers is delighted to deliver another milestone in the development of the 2018 strategy to deliver the future of retail, combining physical furniture with technology and experiential touch points to enhance time spent in store for customers.

Employing over 175 staff at its 130,000sqft high-tech retail design and manufacturing facilities in Stratford, East London, Kesslers seamlessly manages each of its clients’ unique merchandising requirements from start to finish. It creates outstanding display solutions a diverse portfolio of the world’s leading brands, including L’Oréal, adidas, Marks & Spencer and Sainsbury’s. The team is adept at harnessing market-leading technology including Augmented Reality, Virtual Reality, Near Field Communication, Radio Frequency Identification and IoT enabled displays.

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