Li-Ning launches UK badminton website

Li-Ning has launched a new UK badminton website at

The company is one of the leading sports brands in China and is rapidly becoming one of the best selling badminton brands in the UK.

It offers some of badminton’s most powerful marketing, research and development, design, manufacturing and distribution capabilities.

The company’s badminton products include high quality racquets, shuttles, grips, shoes, clothes, bags, strings and a wide range of other accessories, equipment and supplies.

Li-Ning sponsors a number of high profile badminton players and teams around the world, including the Chinese national badminton team and Olympic gold medallist Lin Dan.

Shaun Crampton of Li-Ning UK says: “Li-Ning Badminton UK is part of Reydon Sports plc.

“We are the exclusive United Kingdom and Ireland distributor of Li-Ning badminton products.

“The company is committed to growing the Li-Ning brand and the sport of badminton in the United Kingdom and we hope that the launch of our new website is the first step to achieving these goals.”

If you are a sports retailer in the UK/Ireland interested in stocking the Li-Ning brand visit the ‘Contact Us’ section at

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