Li Ning secures sponsorship deal with the Badminton World Federation

Li Ning Badminton has agreed a new partnership with the Badminton World Federation.

The sponsorship deal, which runs until the end of 2016, begins with this year’s Sudirman Cup in Kuala Lumpur, Malaysia and extends to the annual BWF World Championships – the next of which takes place in Guangzhou, China in August – and the biennial Thomas & Uber Cup tournaments.

Li Ning shuttlecocks and court mats will be used exclusively at all major BWF events as part of the deal, which is the first time the world governing organisation has negotiated global sponsorships for its tournaments.

“Badminton’s steady rise on the international sports landscape has been impressive and it’s clearly enjoying considerable popularity now,” says Hong YuRu, general manager of Li Ning Indoor Sports.

“BWF events are currently televised in more than 160 countries and that number is constantly increasing.

“The major events are an attractive prospect for Li Ning in terms of global brand visibility and recognition, especially as these are the tournaments in which more countries compete and therefore their nations have an interest.”

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