Life Fitness signs five-year deal with Pembrokeshire County Council

Life Fitness has secured a five-year lease agreement with Pembrokeshire County Council to be the preferred supplier for six of the council’s leisure centre refurbishments.

The first three sites; Fishguard Leisure Centre, Milford Haven Leisure Centre and Pembroke Leisure Centre will see complete refurbishments of the facilities, with Fishguard Leisure Centre having just reopened on October 3,2016 after redevelopment.

The second two renovations are due for completion by the end of December 2016 and March 2017 respectively.

Following an increased demand for small group training equipment across the county’s leisure centres, the council has opted to install SYNRGY360 training systems at each of the sites. The investment in these first three centres totals £350K, with a similar amount of capital to be spent on the remaining three sites in the portfolio.

Fishguard Leisure Centre now features an impressive strength and conditioning section, including a SYNRGY360 training system, Cybex SPARC trainers and a Hammer Strength HD Athletic Half Rack as well as an extensive range of Life Fitness cardio equipment to engage and entertain exercisers.

Chris Payne, Leisure Services Manager for Pembrokeshire County Council, comments: “We are really excited to be partnering with a company such as Life Fitness. The need to choose high quality equipment that accommodates all ages and abilities is key for us and the breadth of Life Fitness’ portfolio ensures that these goals are met.

“The new installations will resonate strongly with our target markets and incorporates many of the cutting edge features requested by our members.

“An exceptional member experience is integral to our culture and Life Fitness was able to offer the best in class equipment, whilst providing the added support and inclusive look and feel we wanted to achieve.

“We are confident our members will enjoy the benefits of the new equipment, creating a hub of sporting and leisure activity for residents across the county.”
To find out more about Life Fitness, visit: to

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