Life Fitness has become the official conditioning equipment supplier for Scottish Rugby.
Under the terms of the three-year agreement, Life Fitness has installed an extensive range of conditioning equipment in the players’ gym at Murrayfield. In return, Life Fitness will receive title rights, tickets and hospitality, advertising, branding and player appearances.
“We were very keen to team up with Life Fitness – the brand has a great reputation worldwide and many professional sports teams in the United States rely on the equipment to provide balanced results and training variety for elite athletes,” says Mark Bitcon, Scottish Rugby Team Fitness Coach.
“The boys are really excited about having a world-class fitness facility and are looking forward to starting pre-season work in the brand new gym.”
