Following two years of intensive research and development, Light My Fire, the Swedish creator of iconic outdoor accessories, has moved its entire product line to bio-based bioplastic.
LMF decided to be one of the first companies to stop waiting for demand to grow, and instead take the initiative in production.
The new range of products, available from distributors Lyon Equipment from the end of March, is made using plastics derived from renewable crops including corn, sugar cane and tree cellulose. Bio-based plastics provide a way to effectively bypass the oil industry while providing a product with properties like conventional plastic.
Light My Fire’s Sporks are now made from bioplastics derived from GMO-free corn, its food containers from sugar cane and wood fibre, and pack-up cups from sugar cane. The new colour palette is inspired by nature; soft, earthy and peaceful.
In addition, all packaging and display material uses recycled or re-usable materials. The new packaging features a re-usable bag made from recycled PET, recycled card packs, and in-store dispensers include paper KraftBags and wooden displays.
The company, based in Malmö and Västervik, has been in operation since 1996 and is now distributed in 50 countries. Its iconic Spork product has sold more than 21 million units alone.
Calill Odqvist Jagusch, LMF’s CEO, said: “By experimenting with various bio-based plastics, we’ve found a solution that meets our sustainability objectives while not compromising on our product’s functionality and durability.”
Bio-based plastics are still in their infancy and, as it wants to share its knowledge, LMF has made a fully transparent overview of its product materials and suppliers at lightmyfire.com/lets-talk-material