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Liverpool FCs New Balance away kit revealed

Liverpool FC have revealed the 2017/2018 New Balance away kit, the second of three kits which all celebrate the Club’s 125th anniversary.

The 2017/18 away kit – which has been launched as part of the ‘Pure Liverpool FC’ campaign – continues the theme of celebrating iconic periods and kits from Liverpool FC’s 125 year history.

Taking inspiration from Liverpool FC’s founding jersey worn in 1892, the new shirt features a quartered design that re-introduces the bottle green colour of the 1991/1992 and 1995/1996 LFC away kits. Featuring a subtle pin stripe within the quartered design, the shirt is completed by a black collar.

Liverpool FC vice-captain James Milner said: “This kit looks classic – up to date, but with a nod to the past – it will be a reminder of the foundations this great club is built on every time we wear it. The whole team is really proud to be a part of this huge anniversary for the club, and we can’t wait to wear this kit next season.”

The new away kit features an embroidered 125th anniversary commemorative crest, the Liverbird emblem flanked with ‘1892’ and ‘2017’, as well as a debossed ‘125’ to the shoulder seam tape; a unique feature of the New Balance home and away kits for the 2017/18 season.

To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck.

The kit is completed by black shorts and white socks with a green horizontal stripe and black trim.

The goalkeeper kit incorporates a black design with white crest and white New Balance and Standard Chartered branding and is completed by a tonal three coloured sleeve pattern.

Richard Wright, General Manager of New Balance Football, said: “The design for this year’s away kit has a special place in Liverpool FC’s history as it recalls Liverpool FC’s first ever strip as it embarked on its 125 year journey. The New Balance design and tech teams have done a brilliant job in creating a kit that will be an instant classic not only amongst the fans but also the players.”

To celebrate the launch of the 2017/18 away kit, the club will launch #PureLFCAway across LFC social media channels to find and reward four fans that have proven they are ‘Pure Liverpool FC’ with the ultimate away day – an all-expense paid trip to a LFC pre-season game in Germany. #PureLFCAway will launch at 6pm on Friday, June2 , full details are available at http://store.liverpoolfc.com/pure-liverpool-competition
The kit will be available to purchase online from today and will be available to purchase in store from Saturday, June 3.

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