Lonsdale in Prizefighter sponsorship deal

Lonsdale Boxing, in conjunction with Sports Direct, has teamed up with Matchroom Sport in a sponsorship agreement for the new Prizefighter Series.

Lonsdale is to provide gloves for all the boxers and Lonsdale apparel will be worn by boxers in the ring. The shows will consist of eight boxers taking part in a cup-tie format with the winner taking home the £25,000 purse. Each of the six planned shows are being aired live on Sky Sports One.

Says Ian Campbell, Lonsdale’s sales and marketing director: “We are proud to be associated with such an excellent event. The Prizefighter Series is a very tough and exciting competition, putting pressure on all the contestants to come out fighting in every round. Lonsdale’s boxing equipment is designed to perform to the extreme demands of the competitors. The durability and strength of the equipment is second to none and can withstand and protect the most punishing of bouts. We wish each of the contenders the very best of luck.”

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