Lonsdale has agreed to sponsor the third series of Prizefighter, the six-show boxing tournament televised live on Sky Sports that runs until July 2011.
The boxers taking part will compete in Lonsdale gloves, and additional Lonsdale branding will be incorporated in and around the ring.
“We are looking forward to extending our sponsorship of the Prizefighter series, which continues to be a success with its entertaining format,” says Sunny Singh, sponsorship manager for Lonsdale.
“The shows give us great exposure for our boxing ranges, enabling us to continue being the choice of champions, which we have been for 50 years.”
