Lotto Sport Italia agrees Poland distribution deal

Lotto Sport Italia has signed a partnership deal with the Marketing Investment Group to manufacture and distribute the brand’s collections in Poland until 2017.

One of the country’s leading retailers of sports clothing and footwear, MIG is based in Cracow and has more than 855 employees and 150 stores across the country.

Lotto will be distributed in 67 of MIG’s Sizeer shops, 45 of its 50 style outlets and a further 200 high street stores, as well as on the internet.

Luca Tomat, head of sales Asia Pacific – Americas – EEMEA, of Lotto Sport Italia, says: “For us Poland is an important reference market in eastern Europe and the agreement we have signed secures us a full, widespread presence in that country, as we can rely on the support of one of the leading players in the sportswear and sneakers markets.”

Polish tennis player Agnieszka Radwanska (pictured), currently ranked number four by the WTA, is one of Lotto’s sponsored players.

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