Lotto to launch branded watches

Lotto Sport Italia and Compagnia dell’Orologio Spa have signed a five-year licence agreement for the manufacture, marketing and international distribution of a new range of Lotto-branded watches.

Established 12 years ago, Compagnia dell’Orologio, based in Veneto, Italy, makes around 700,000 watches a year. The company will be producing two analogue quartz watch ranges for the Lotto Time project – Active Line and Leisure Line. The specialist watch and jewellery channel and the sporting and fashion channel are to be targeted with the new lines.

Says Alberto Landi, marketing and communications director of Lotto Sport Italia: “I am satisfied and enthusiastic about this new project, which allows us to widen the extensive range of Lotto-branded products by entering the watch sector. With Lotto time, we will be able to accompany those who choose us, not only when playing sports or during their leisure time, but all day long on their wrist.”

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