Lucozade Sport signs deal with Tough Mudder

Lucozade Sport is now the official sports drink for the 2017-18 Tough Mudder UK events.

Lucozade Sport will provide on-course and finish-line hydration stations for hundreds of thousands of Tough Mudder participants.

Following Lucozade Sport’s launch of its Made to Move campaign – which aims to get one million people moving more by 2020 – the company has joined forces with Tough Mudder with the mission to inspire and encourage people all over the UK to get moving.

Beginning this event season Lucozade Sport will launch an official Tough Mudder Running Guide to help people prepare for their Tough Mudder event and will also promote ‘Workout Wednesday’ – a series of weekly workout videos on Facebook and Instagram.

As a partner of the 11 Tough Mudder UK event weekends in 2017, which includes Tough Mudder Half, Tough Mudder Full and the inaugural Europe’s Toughest Mudder, Lucozade Sport will co-brand the signature Tough Mudder obstacle, Everest 2.0, a slicked quarter pipe that sits at over 15 feet tall.

James Young, head of partnerships for Lucozade Sport, said: “As obstacle course and endurance events become more popular than ever, our partnership with the biggest brand out there makes perfect sense.
“We’ll be rolling out a range of suitably Tough ‘Mudderesque’ activities to get people across the UK moving more”

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