MAAP moves European Operations to the UK

Melbourne-based cycling apparel brand MAAP has continued its expansion into the UK market with the opening of its first London office. Following the launch of its UK web store and warehouse in December, the office is further recognition of the territory as a key market for the growing brand.

The new space will serve as the brand’s base for European marketing and sales staff, better enabling MAAP to serve its local dealer network while empowering the brand to get involved with the British cycling community in exciting new ways.

Andrew Montgomery, MAAP’s UK/EU Brand Manager, said: “The UK has grown to be a key market for us and with such an active community of MAAP cyclists, London was an obvious choice when we were looking to continue our European expansion. Having a UK office will not only mean we can deliver a better experience to our customers and local stockists but also allow us to become a bigger part of the British cycling scene. This community has helped us get to where we are today and we’re excited to give back.”

The relocation of European operations to the UK follows the launch of MAAP’s UK web store and warehouse in 2021. This move allowed British customers to buy online in sterling for the first time and take advantage of free returns without the uncertainty and hassle of additional customs fees. It also offers a more sustainable logistics solution to utilising MAAP’s existing European warehouses.

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