Mark Brighton joins the Board at EMD UK

EMD UK, the national governing body for group exercise, has strengthened its main board with the appointment of Mark Brighton.

Mark brings over 16 years of award-winning business and technology innovation expertise to the role and will be a driving force in helping the national governing body to further grow its presence.

With a previous position as the original Chief Technology Officer for the company behind the Nectar card loyalty programme, Mark has been recognised by Computing Magazine as ‘IT Manager of the Year’ and has authored a guide book to technology SMEs based on his experiences.

Ross Perriam, CEO of EMD UK said: “Mark’s appointment will augment what is already an incredibly skilled and diverse board, and we are very excited to bring Mark’s expertise to the table. Mark will help us to strengthen our delivery in all aspects of our vision, including raising the profile of our governing body and service offerings. His proven experience will be invaluable as we continue to position EMD UK as a strong and independent body to represent group exercise.”

Today, Mark is most active in the UK start-up community, where he works as an investor and mentor to technology start-ups, high-growth SMEs and incubators, including one working in partnership with the NHS to encourage healthier lifestyles.

He has consulted internationally on customer loyalty in sectors including retail, health, entertainment, hospitality and sport and has also appeared in various conferences as a speaker or panellist.
Mark’s expertise will play a key role in EMD UK’s objective to increase participation in group exercise by providing expert guidance and support to instructors and organisations to help them deliver excellence.

Sport England’s recent Active Lives survey reported that 8.9 million people choose group exercise (including interval training) to stay healthy. EMD UK’s remit covers everything from dance fitness, high intensity interval training (HIIT) and group cycling, through to yoga and Pilates.

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