M&C Saatchi Sport & Entertainment team up with Cancer United

M&C Saatchi Sport & Entertainment has joined the battle against cancer.

They have teamed up with Cancer United – a registered charity providing support for those fighting and recovering from cancer across the Coastal West Sussex region.

Central to their ethos is the belief that physical activity should be part of any cancer recovery journey and they have created CU Fitter – the UK’s first instructor training programme and gym dedicated to providing fitness classes for cancer patients and survivors.
The multi-award winning team embraced the opportunity to work with CU Fitter when they were contacted by former employee, Jo Bayles. 

Jo has recently recovered from breast cancer and, having attended CU Fitter during the course of her treatment, is now a core member of the CU Fitter team and on the road to becoming a fully qualified trainer herself. 
M&C Saatchi Sport & Entertainment will be working with the charity on a pro-bono basis and contributing their expertise in sports and fitness marketing to help build CU Fitter into a national brand united behind the mission of ‘fighting cancer with fitness’.

The agency is currently in the process of rolling out a fully integrated strategic plan for the charity, including branding, marketing, PR and experiential support.
Jamie Wynne-Morgan, managing director, said: “The charity’s mission to encourage cancer patients to embrace fitness and be more active perfectly reflects our company ethos; like them, we believe in the power of sport and fitness.

“When former employee, Jo Bayles, got in touch to ask for some help it was a no-brainer that we’d get involved.

“So many people in the agency have been affected by cancer in one way or another and this is a practical solution where we hope we can make a real difference.”
Not only will the agency be working with Cancer United as a ‘client’ but has adopted the organisation as its official charity partner, instigating a series of internal fundraising initiatives to help raise vital contributions.
Jan Sheward, founder of Cancer United and CU Fitter, said: “Over the last year, Cancer United and our CU Fitter programme have grown from strength to strength.

“The difference we see in each individual, as they participate in our classes alongside their conventional treatment, is incredible and so now more than ever, we need to raise funds for the charity to keep this progress going.

“The support we have received from M&C Saatchi Sport & Entertainment is unbelievable, they are helping us transform our little local charity into something much bigger that people will be able to benefit from nationally.”
M&C Saatchi Sport & Entertainment are rallying the UK to get behind the charity, starting with a fundraising trail run – OutRunCancer – on September 25 in Sussex.

Offering both a 5k or 10k option and welcoming runners of all abilities to conquer the course however they choose – participants can OutRunCancer, OutJogCancer or OutWalkCancer.
For more details and to register online go to

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