McDavid has installed its first interactive touchscreen in the UK at John Bell & Croyden, a pharmacy based in central London.
Dating back to 1908 and pharmacists to the Queen since 1958, the store now features a three-metre display of McDavid sports medical lines – arguably one of the largest offerings of supports in the UK.
Customers can browse the touchscreen by body part and identify the correct type of support required for their injury based on McDavid’s three levels of protection.
Self selection is made easy as customers are then directed to the colour coded levels.
Says McDavid country manager Paul Sherratt: “This is yet another demonstration of the continued momentum that we have behind the brand and is testament to the quality of product and superb service that we offer, resulting in us replacing a brand like Vulkan, who have been the core sports medical supplier at John Bell & Croyden for more than 10 years.”
