Merrell Lands Ragnar Relay Sponsorship Deal

Leading outdoor footwear brand, Merrell, is delighted to announce an agreement with Ragnar Relay, as the official footwear partner, for its inaugural Ragnar Trail Forest of Dean event in June.

By becoming Ragnar Trail Forest of Dean’s official footwear partner, Merrell will have a strong presence in the event village, offering trail runners the chance to test out its diverse trail running offering ahead of their challenging races.

Hot on the heels of the launch of Merrell’s newest trail runner – the MTL Long Sky – Merrell’s sponsorship of Ragnar Trail Forest of Dean sees the brand increase its presence in the UK trail running market and build on its successes to date.

Ragnar Relay, the world’s largest overnight relay series, is bringing Ragnar Trail to the UK for the first time in June 2020. The unique event sees teams of eight run approximately 120 miles, across three repeating loops on wilderness trails. The route winds through the Forest of Dean, allowing runners to take in acres of woodland, majestic valleys, and scenic hills.

Simon Sweeney, UK Marketing Manager at Merrell said: “We are really delighted to be working with Ragnar Trail Forest of Dean this year and to have another avenue to showcase our trail running offering to the UK’s trail running community. Building on the success of Merrell’s partnership with the Ragnar event series in the U.S., so it’s great to be able to replicate this relationship here in the UK and in such a beautiful location of the Forest of Dean too”.

The debut Ragnar Relay Series will be delivered by Grounded Events Company (GEC), the organisers of the Brighton Marathon Weekend.

Tom Naylor, Managing Director of GEC, commented, “We are very excited to welcome Merrell as the Official Footwear Partner who will be bringing their trail expertise to the Forest of Dean. Our runners will undoubtedly enjoy the unique discounts, exclusive Merrell training advice and Merrell try-ons in the Ragnar Village. It’s fantastic to see the UK division of Merrell, mirror an already successful partnership that has been established with the U.S. races.”

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button